Imran Baig commenced Meethe Miya to present a fresh rent of life to standard Hyderabadi meets
The element with traditional cakes is, one has to attend to get an invitation for a marriage or for an auspicious occasion on the way to appreciate them. Or, flip to YouTube to study and do it yourself. The very last product should make you a winner or will pressure you to dump everything within the bin.
There’s the ray of wish even though, for those yearning these conventional goodies in businessman Imran ’s Meethe Miya. Meet Miya (MM) isn’t one of these runs of the mill candy stores that sells the whole lot from rasmalai to Mysore Pak. “Meethe Miya is a place to savor Hyderabadi cakes which we name meet, and now not mithai,” explains Imran Baig.
MM is a few months vintage and Imran who used to run City Cabs in advance says his instinctive feeling to shift commercial enterprise labored nicely.
The shift from cabs to food enterprise is a huge one, so what turned into Imran thinking of? “After players like Radio cabs, Ola and Uber took over the manner Hyderabadis commuted, there regarded no need to clog the city roads with greater automobiles. Our cabs commercial enterprise worked well throughout its time, so it made feel for me to make a go out. Along with the cabs commercial enterprise, I am an event planner (of weddings) as nicely. The concept of MM is an off-shoot of my occasion making plans enterprise ‘Shadiwale’,” confesses Imran.
As an event planner, Imran witnessed huge banquets and personal parties and the portions and form of meals made him give you a conventional Hyderabadi contact to the cakes at such activities. “Traditional meetha in Hyderabadi houses isn’t any large deal. My mom, aunts, anyone made them, I grew up seeing them make for family get-togethers. That way I had no dearth of tips. I started out paintings with a listing of names in thoughts, and it turned out to be quite an exhaustive one,” says Imran.
Surprisingly, Imran himself isn’t a large fan of chocolates. He says he relishes them in clearly tiny portions. When he sooner or later set out make MM a truth, he located it difficult finding a chef who would understand the conventional meet has like Andy ka laud, Sheer korma, Ashrafi, badam ki jali, kheer puri, kaddu ka kheer and so forth. “The look for a chef itself took me a few months,” recollects this entrepreneur.
Are cupcake-obsessed millennials even looking at Meethe Miya? “I can’t say a whole lot approximately the age group of the shoppers because we do quite a few businesses through food transport apps, and I am now not complaining. However, the new branch at Film Nagar has a young crowd that looks for something beyond cupcakes and chocolate bombs. A lot of them also need to discover new flavors so they are trying conventional meet and get hooked,” says Imran.
Sweets are usually a pride to most people whether they are younger or vintage. There could be a time whilst one’s taste buds sense bland and candy of any kind could be a welcome respite. There are many types of cakes in the market to cater to the various tastes of customers. Consumers can recreation unique choices of candies at unique instances relying on temper, occasion, and budget.
Sweets can be classified into diverse kinds together with bagged candies, BonBons, boiled goodies, coconut chocolates, settlement packing, foam sweets, gums, jellies, jar sweets, HFA halal permitted chocolates, licorice, mints, lollies, sugar-free, vegetarian and unfashionable sweet.
There are many flavors to each of the types advertised today. The quantity of class type synthetic depends largely on demand; producers cater to the neighborhood market as well as the global market. The import and export mechanism of marketing all forms of sweet may be very effective and powerful if the right issues had been evaluated and placed into the proper location. There are many sweet manufacturers within the marketplace nowadays with greater mushrooming to get onto the bandwagon of profit.